Compared to the traditional business model of using physical stores for retail, wholesale, etc., it is a very single business model. It is extremely vulnerable to external factors and causes companies to enter into recession and bankruptcy.
Therefore, more and more small and medium-sized enterprises and even large-scale enterprises are now carrying out network marketing and using e-commerce website assistants to promote the development of the company. Compared with TV advertising and media news advertising, online marketing has the biggest characteristic that it can cut huge operating expenses for enterprises and use the Internet as a new sales channel to open up a bigger market.
Tmall's Double Eleven once made Tianmu Taobao earn 191 billion yuan in one day
November 11, 2012, hereinafter referred to as "Double 11". On the first minute of the day after the morning of the same day, tens of millions of Internet users poured into the Tmall. After only ten minutes, Alipay achieved sales of 250 million yuan. Taobao and Tmall's daily transaction volume was 19.1 billion, far exceeding. Last year, the United States "Net Monday" trading volume. Many sellers earned more than enough money on the day of “Double 11”. They took Tengyi’s flagship store two weeks before the “Double 11” and they started in the top ten on “Double 11”. A minute has already lived a million yuan of sales.
Lessons learned from the incident and inspiration for e-commerce
Although online marketing has invested a great deal of time and energy in the early stage, after creating a corporate brand, reputation, and credibility, the company will produce the desired radiation power, and it will be able to benefit from online media marketing and gain reputation and profit. At the same time, it opened up a new path for the development of the company and won market opportunities. Moreover, from the "double 11" case, it can be seen that the use of a reasonable marketing model to make good use of holiday promotions to earn a fortune is a shortcut to win development and a greater limit to the effectiveness of Internet marketing.