How the industry develops better
In the future, the goal of China's hardware industry is to pursue Taiwan in the first step, catch up with Europe and the United States in the second step, and sit on an equal footing with the world's advanced level, truly rounding the dream of our hardware power.
After the reform and opening up, in the international hardware supply market: European and American developed countries will transfer universal products to developing countries due to the rapid development of production technology and rising labor costs, and only produce high value-added products, while China has powerful hardware. Tool market potential, so it is more conducive to the development of a hardware tool export power.
After 30 years of hard work, China's hardware industry has become a veritable hardware country. However, at present, China's hardware companies are still facing a transition from a hardware-rich country to a hardware-powerful country, and they need to develop the brand and regionalization of the industry.
Innovative technology and brand is the road to the power of hardware accessories industry
Due to the rapid development of hardware accessories production technology and the impact of high labor costs, developed countries have accelerated the transfer of medium- and low-grade products to the Third World, and they only produce some high-value-added products.
In recent years, in Europe and the United States, as the architectural hardware products of developed countries are designed for easy installation and maintenance, self-assembled products and tools are greatly welcomed by the market.
China's export of hardware products only earns 3% of total exports, not only the problem of technological content, but more importantly, brand issues.
The brand includes a lot of content, including services, reputation and so on. Reputation is golden, and honest business is fundamental. If we produce hardware products that don't carry people's brands, but sell them under their own brands, and they can sell at the same price as OEM sales, then our GDP will not turn up much.
At the same time, to enlarge and strengthen China's hardware industry, the involvement of large consortia is a key factor.
How to create China's own brand commensurate with the hardware accessories market is an issue that we urgently need to address.
With the entry of the WTO, a large number of well-known international brands will also be flooded into China. This is what we often call wolf. The wolf is not terrible. The key is that we must have a good shotgun to block it.
The development of the production and marketing of the hardware industry in China must follow the domestic and international trends towards internationalization, and use new marketing to drive the development of the company and create an international concept.
At present, China's hardware products have hardly ever played in international brands. In addition to the domestic domestic first to obtain the home hardware industry slides, hinges, "Chinese well-known trademarks" companies are well-known, China's domestic famous hardware companies are still relatively small.