From the last century to today, China's hardware tool industry has experienced five distinct stages in its marketing characteristics: product marketing, service marketing, brand marketing, standard marketing, and solution marketing. The five marketing strategies are both independent and mutually compatible. The production and development of each model has its own detailed economic environment. The following authors proceed from the development environment of the Chinese hardware tool industry and analyze the inevitability of each marketing model.
Channels are mutually borrowed, but the power and operation of the control channels still belong to their respective distributors. This dealer must be very clear, do not occupy other people's "sites" by mutual loans, because no one will give up through mutual loans. Your own control of the channel!
The profit distribution reached a consensus that sales of products would generate profits, but distributors of large circulation and distributors of terminals had different profit recognition. Because dealers who are habitually circulated, they are pursuing puerile, rapid circulation, allowing the capital to roll quickly and pursuing the maximization of sales; while the dealers who make terminals emphasize the maximization of product profits, so at this point, mutual The distributors of the channel can reach a consensus on the distribution of profits before they can cooperate with one another in a friendly manner.