More and more manufacturing companies realize that while providing product and product transformation and upgrading, companies must effectively grasp the market demand and focus on the market segment in order to better meet user needs and tap more. new demand.
Since the financial crisis of 2008, China's manufacturing industry has entered a protracted crisis due to multiple factors such as the market downturn, falling orders, rising labor costs and the appreciation of the renminbi. Although there have been signs of recovery in the international economic situation in the past two years, the domestic economy has been operating at a low level. It has been difficult for Chinese manufacturing companies to use the two lines of exports and domestic sales.
Affected by the Internet, although the manufacturing industry is now in a waning background, the future development trend of Chinese companies is very large. It is necessary to make an industrial platform, just like BAT's three giants; or to specialize and become invisible in the subdivided areas. The champion became the 'millet' of the hardware industry.
Although hardware accessories are a subdivision industry, they are also very technical. Products go through a set of processes from design, mold development, die casting to polishing, electroplating and many other aspects. Prior to this, as we did not have our own electroplating factory, this link was outsourced to other factories. Can easily lead to product quality instability, longer duration and other issues. With our own electroplating factory, we have grasped the entire upstream and downstream chain of hardware accessories, and we have our own competitiveness. A business leader said.
The low price is a major feature of China's manufacturing industry, and it is also a tool to win overseas buyers. The so-called price advantage does not mean low-end price competition, but on the basis of ensuring product quality, the price is lower than the market price. 20. Shipping The quick meaning lies in the timely response to the ever-changing international market. Therefore, many buyers require suppliers to ship in time to respond to market changes.
According to the surveyed professionals of all companies, except for the trade in raw materials, most of the more successful companies are taking the road of market segmentation. This cannot be said to be a trend, but inevitable in the fierce market competition. Happening. Taking LED as an example, some people think that LED has not been done well, competition is fierce, profits have fallen, but there are still many LED companies that have successfully broken through. They have no secrets. The only thing that can be said is to focus on one or a certain product. . In fact, the diversified whole industry is a beautiful poppies. Do not become bigger and stronger, is the business philosophy of SME owners, but also an extremely rare business intelligence