At present, China has formulated a phased development plan: By 2010, the level of hardware manufacturing will increase significantly, and some industries will enter the international advanced level; by 2020, the hardware manufacturing industry will reach the international advanced level as a whole. China's hardware products industry has great potential for development and a broad market prospect. Related hardware companies should be brave enough to meet the challenges, seize market opportunities, and develop with the industry!
The export of hardware products has increased sharply, with obvious comparative advantage; the capital's operation is active and drives the sharing of resources among enterprises; the polarization of enterprises has brought about market rationality; and the increase in high-tech content has increased the market competitiveness of products—“domestic competition internationalization, international "Competitiveness in domesticization" will be a feature of the development of China's hardware industry in the next few years and will be specifically expressed in the following six aspects.
I. China's position as a global hardware manufacturing center will be further stabilized
China's economic facilities are relatively complete, its industrial development is relatively mature, and its labor costs are relatively low. It has the comparative advantage of becoming a global hardware manufacturing center, and its outward-oriented development characteristics are obvious. The strengthening of the status of the center was first manifested in the overall growth of hardware product exports in recent years: the growth rate of the export of major hardware products was higher than the growth rate of output, higher than the growth rate of sales in the domestic market; The traditional export products of tools, hand tools, and architectural hardware products have a very high growth rate. The huge market and central position attraction will further attract the transfer of manufacturing centers of hardware multinational companies to China.
Second, the capital operation in the industry will tend to be active and the cooperation between enterprises will be significantly strengthened.
In an environment of global competition, industrial capital is another subject of industry operations in order to obtain a favorable competitive position and improve competitiveness. From a capital perspective, the current major feature is the expansion of capital. From the point of view of competitive behavior, cooperation in resource sharing among enterprises is increasing.
Third, the polarization of hardware companies will further intensify
The next few years will be the high-speed oscillation period of the hardware industry. The direct result of this high-speed shock is the expansion of the polarization trend in the current hardware brand camp. It is expected that the hardware companies that can really survive in the market in the next few years will definitely not be so much now. However, this high-speed oscillation in the hardware industry will bring huge opportunities. The result of the shock will make the market operation more rational.
Fourth, profound changes will take place in the sales channels, and the competition between channels will become increasingly fierce.
On the one hand, manufacturers have tightened their control over retail terminals, striving to reduce sales cycles, save sales costs, and make sales channels more professional. The company's sales model has been able to adapt to multiple markets at the same time. On the other hand, the trend of development in the sales industry has led to the continuous rise of the status of large-scale chain stores and increased control over the industry. Participation has led to price competition that was previously dominated by manufacturers. Large retailers, with their broad market coverage, purchasing scale, and cost advantages, will increasingly control the production companies in terms of product pricing, payment, and delivery. At the same time, the requirements of the international market for China's hardware products will gradually evolve and change, and there will be higher requirements for the quality, packaging, and delivery deadlines of Chinese products, and even gradually extend to the production process and product development, product and environmental protection , energy resources, and humanities combined.
V. Market competition will shift from price-based to high-quality, high-tech products
With the deepening of competition, the profit space in all stages of the hardware industry chain is being compressed, and the space for price reduction is decreasing.
More and more companies are realizing that it is impossible to establish core competitiveness based on price competition alone, and not the direction of long-term development, in an effort to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high-tech content, used product differentiation as a long-term plan for business development, sought new market demands, and established new economic growth points to realize the Continuous development.
Sixth, the integration of domestic and foreign enterprises will further accelerate
Domestic hardware companies, in order to increase their own strength and expand the international market faster, will accelerate the integration with foreign companies through various means to improve product quality and competitiveness. While continuing to expand markets in the United States, Japan, and other traditional countries, Southeast Asia, the Middle East, Russia, Europe, and Africa will also fully blossom. In general, China's hardware industry will continue to maintain the momentum of structural adjustment, but at the same time it will continue to highlight some bright spots. The polarization of hardware companies will intensify, and some companies that do not adapt to market competition will withdraw from market competition through different channels, and hardware giants will gradually surface.